RE: Famous names are just another detail.
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I tend to think that big names aren't that important in Hollywood as they used to be only few years ago. In the past it was to be expected that a film with some recognisbale and popular face on the official poster (Robert Redford, Sean Connery, Tom Cruise, Sylvester Stallone) would attract audience to theatres. Nowadays it absolutely doesn't matter whose name is on the poster. It is the franchise that sells the film to the audience and actors become stars by appearing in popular/hyped films rather than bringing audience to theatres.
And stars are becoming increasingly expendable. Only a decade ago it would be inconceivable that someone like Johnny Depp would be booted out of Harry Potter franchise or Henry Cavill would be so easily replaced in The Witcher.
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Despite the fact that famous names are still extensively used in marketing, the impact is not the same as before.